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Case Study - Purchasing Trends in Technology

A client requested for 40 interviews in China to understand purchasing trends in technology. The clients wanted to focus on technological innovation, procurement practices and screening preferences among the respondents.

Client
confidential
Year
Industry
Technology and AI
Region
APAC

Overview

Our esteemed client sought to conduct a comprehensive study comprising 40 interviews in China. The primary aim was to gain profound insights into prevailing technology procurement trends in the region. The client's specific areas of interest encompassed technological innovation, procurement practices, and screening preferences among the respondents. The ultimate objective was to harness the wisdom and experiences of industry experts to meticulously scrutinize market trends, thereby paving the way for pioneering practices and technological advancements.

What we did

In pursuit of these objectives, we engaged in an extensive recruitment effort targeting seasoned professionals at senior levels. These experts represented diverse sectors, including Healthcare, Retail, City/Transportation/Infrastructure, Industrial Solutions, and Manufacturing. Their participation was integral to the acquisition of highly pertinent insights pertaining to technological advancements within their respective industries.

Outcome

Our team’s dedicated efforts culminated in the recruitment of an impressive cohort of over 100 industry experts for this extensive study. Among them, 40 experts were selected for in-depth interviews, collectively synthesizing a wealth of knowledge, and consolidating prevalent trends gleaned from the data obtained during these comprehensive interviews. This multifaceted approach has furnished our client with a robust foundation for data-driven decision-making and strategic planning.

Experts engaged (sample)

  • President of Hospital / C-Suite.

    CIO, CTO, COO, CISO, Owner/Executive Management

  • Department Heads. various organisations
  • General Managers. technology department stores
  • Technology, Media and Telecommunication
  • Purchasing Trends
  • APAC

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