Case Study - Transforming Engineering and Manufacturing for Software-Defined Vehicles (SDVs)

Overview

In response to the rapidly evolving landscape of the automotive industry, our client sought to embark on an insightful research endeavor with a profound focus on the automotive sector. Specifically, the research was dedicated to the exploration of Software-defined Vehicles (SDVs). The primary objective was to delve into the intricacies of this emerging paradigm and, more specifically, to examine the transformative shifts that the Engineering and Manufacturing functions within incumbent Original Equipment Manufacturers (OEMs) would need to undergo to successfully innovate and construct SDVs.

What we did

To fulfill this intricate research objective, we executed a thorough recruitment strategy, successfully engaging experts hailing from two pivotal regions, China and Japan. These experts were strategically chosen for their extensive and invaluable experience in the development and delivery of software-defined vehicles, positioning them as authoritative voices in this evolving domain.

Outcome

The culmination of this research effort was marked by a series of profound engagements with automotive industry experts who collectively possessed a substantial combined tenure of 3 to 10 years within the sector. These interactions yielded a wealth of valuable insights into the realm of software-defined vehicles. The insights encompassed the two pivotal domains of Infotainment services (including media and entertainment, location services) and Vehicle services (encompassing over-the-air updates, remote diagnostics, and energy management). Our client emerged from this research initiative equipped with a comprehensive understanding of the multifaceted implications of SDVs and the critical transformations required within OEMs to navigate this innovative landscape effectively.

Experts engaged (sample)