Introduction and Overview
Insights Driven Research, LLC and its affiliates (together, “IDR,” “we,” “us,” or “our”) respect the privacy of visitors to our website and the users of our products and services, and we are committed to protecting data privacy through our compliance with this privacy policy (“Privacy Policy”). This Privacy Policy applies to the website www.idr.co (“the Site”).
This Privacy Policy describes how IDR collects, stores, uses, and protects your information when you engage with us, including through your use of our Site or any other websites, features, or content that direct the viewer to this Privacy Policy and that is owned and operated by IDR or its respective subsidiaries and affiliated companies. It also describes the rights you have in relation to your personal information.
By using our Site, you understand and agree that the collection and use of your personal information will be made in accordance with this Privacy Policy. If you do not feel comfortable with any part of this Privacy Policy, please discontinue use of the Site, or engage with IDR immediately.
If you have questions about this Privacy Policy or our Site practices, we invite you to send us inquiries or feedback at privacy@idr.co or as described in the Contact Us section below.
 
Updates to this Privacy Policy
We may update this Privacy Policy from time to time without notice. We will take appropriate steps to notify you of any modifications to this Privacy Policy that might materially affect your rights or the way that we use or disclose your personal information prior to such a change. We encourage you to look for updates and changes to this Privacy Policy by checking the “Last Updated” date on this Privacy Policy when you access our Site.
 
Cookies and Similar Technologies
Like most websites, our Site uses cookies and similar tracking technologies to perform functions necessary for you to use the website, for analytics, and for advertising-related purposes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow it) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.
You may be able to reject cookies by adjusting the appropriate settings in your browser. Each browser is different, but many browsers have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed or allow you to remove or reject the use or installation of certain technologies altogether.
If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser or review the instructions provided by the following browsers: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile and Android browser Please note that if you turn cookies off, some features of the Site will be disabled, will not run as efficiently, or may not function properly.
 
How We Protect Your Information
IDR protects your information using administrative, technical, and physical security measures to reduce the risk of loss, misuse, unauthorized access, disclosure, or modification of your information. We strive to ensure that information is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.
However, no system can be guaranteed to be 100% secure, and due to the inherent nature of the Internet, we cannot guarantee that data, including personal information, is absolutely safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and always maintaining the security of your devices.
 
Retention and Disposal of Your Information
We store personal information as needed to accomplish the purposes identified in this Privacy Policy and to meet legal requirements, including record retention, resolving disputes, and enforcing our agreements. The storage period may extend beyond the term of your relationship with IDR.
When personal information is no longer needed, or in any event, after legal authority to retain it has expired, personal information will be destroyed, in accordance with applicable law and pursuant to procedures established in relation to the relevant IDR system or process.
 
Your Communications Preferences and Account Management
To provide service to you, we may send you communications related to your transactions, security, or the administration of the Site. From time to time, we may also send you other messages or updates about IDR, our Site, and our service offerings or other activities. If you do not wish to receive non-transaction or security-related communications from us, you may opt-out by clicking the “unsubscribe” link in the communication or by contacting us as specified in the “Contact Us” section below. Please note that if you opt out of receiving communications from us, we may still send you service communications such as emails about your account or the status of your application.
 
International Transfers
When you access or use our Site, please be aware that your personal information will be processed in the United States. Such countries or jurisdictions may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. If you do not want your information transferred to, processed, or maintained outside of the country or jurisdiction where you are located, you should immediately stop accessing our Site or using our services.
 
Additional Disclosures for Data Subjects in the EEA, the U.K. and Switzerland
This section provides general information about how IDR collects, stores, uses, transfers and otherwise processes personal data in or from certain countries in the European Economic Area (“EEA”), the United Kingdom, and Switzerland (together, for purposes of this section of the Privacy Policy, “EEA+”), in accordance with the General Data Protection Regulation (GDPR) and its local implementations.
 
Lawful Bases of Processing
Where IDR is acting as a data controller that determines the purposes and means of processing your personal data, such as when we collect, use, and share personal data as described in the Information We Collect, How We Use Your Information, and How We Share Your Information sections above, we must have a lawful processing basis for doing so.
Our lawful bases for processing personal data include:
- to conclude or perform a contract with you, for example to:- process your purchases of or requests for products and services, including market research and accessing experts from our expert network.
- communicate with you about purchases, professional services, accounts, and programs.
 
- for our legitimate business purposes, including to:- respond to your customer service inquiries and requests for information.
- maintain, improve, and analyze our websites, mobile applications, advertisements, and the products and services we offer.
- detect, prevent, or investigate security breaches or fraud; and
- facilitate the functionality of our Site and digital properties.
 
- to comply with our legal obligations, for example, to maintain appropriate records for internal administrative purposes and as required by applicable law.
- based on your consent, for example, to send you via email and other electronic means personalized promotions and special offers or informing you about our professional services, offerings, events, or other promotional purposes.
You can withdraw your consent at any time by contacting us as described in the 'Contact Us' section below.
Your EEA+ Data Subject Rights – Under certain circumstances, by law you have the right to:
- Right to Access:Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you. Please note that you must verify your identity and request before further action is taken. As a part of this process, government identification may be required.
- Right to Rectification: Request correction of the personal information that we hold about you.
- Right to Erasure: Request the erasure of your personal information. However, we may not always be able to comply with your request of erasure for specific legal and regulatory reasons which will be notified to you, if applicable, at the time of your request.
- Right to Object: Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party), or where we are processing your personal information for direct marketing purposes.
- Right to Restrict: Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you.
- Right to Data Portability: Request the transfer of your personal information to another party, when possible.
- Right to Withdraw Consent: Where you have given us your consent to process your personal data, you have the right to change your mind at any time and withdraw that consent.
- Right to ask not to be subjected to automated decision making and profiling: Not be subject to automated decision-making producing legal or significant effects on an individual, which we do not engage in. IDR puts the human factor at the heart of our service, so there are no circumstances when profiling or other automated decision making will have a legal impact on you without a person reviewing and making a decision on the result. If you feel you may have been unfairly impacted by profiling, our team can manually assess whether the decision is fair and discuss the situation with you.
To exercise any of these rights, please contact us as set forth in the “Contact Us” section below and specify which GDPR privacy right(s) you wish to exercise. Please note we will ask you to verify your identity before proceeding with any request you make. Once we have verified your identity, we will endeavour to respond to your request within a month from receiving a valid request.
- Transfers -When we transfer or receive personal data from the EEA+, we do so pursuant to appropriate safeguards.
- Retention - As described in the “Retention and Disposal of Your Information” section above, as a general rule, we keep your data for only as long as it is needed to complete the purpose for which it was collected or as required by law. We may need to keep your data for longer than our specified retention periods to honor your requests, including to continue keeping you opted out of marketing emails, or to comply with legal, regulatory, accounting, or other obligations.
- Complaints - If you have any issues with our compliance, you have the right to lodge a complaint with an EEA+ supervisory authority (link). We would, however, appreciate the opportunity to first address your concerns and would welcome you directing an inquiry first to us per the “Contact Us” section below.
 
California Residents’ Privacy Rights
If you are a California resident, you have the rights outlined in this section. Please see the “Exercising Your Rights” section below for instructions regarding how to exercise these rights. If there are any conflicts between this section and any other provision of this Privacy Policy and you are a California resident, the portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following applies to you, please contact us at privacy@idr.co
- Access: You have the right to request certain information about our collection and use of your Personal Data over the past 12 months. We will provide you with the following information:- The categories of Personal Data that we have collected about you.
- The categories of sources from which that Personal Data was collected.
- The business or commercial purpose for collecting or selling your Personal Data.
- The categories of third parties with whom we have shared your Personal Data.
 
- California residents also have a right to opt out of the sale of their Personal Data by a business and a right not to be discriminated against for exercising one of their Californian privacy rights. IDR does not sell the Personal Data of any of its clients and does not discriminate in response to privacy rights requests.
- In accordance with the CCPA, IDR will also (a) never share your Personal Data with third parties for their own direct marketing purposes without your consent or (b) collect new categories of Personal Data or use them for materially different purposes without first notifying you.
- If we have disclosed your Personal Data for a business purpose over the past 12 months, we will identify the categories of Personal Data shared with each category of third party recipient.
- Exercising Your Rights
To exercise the rights described above, you must send us a request that (1) provides sufficient information to allow us to verify that you are the person about whom we have collected Personal Data, and (2) describes your request in sufficient detail to allow us to understand, evaluate, and respond to it. Each request that meets both criteria will be considered a “Valid Request.” We may not respond to requests that do not meet these criteria. We will only use Personal Data provided in a Valid Request to verify you and complete your request. You do not need an account to submit a Valid Request.
 
Virginia Residents
The CDPA mandates a privacy notice detailing data processing practices and consumer rights. It also requires affirmative consent (opt-in) for processing sensitive data.
 
Changes
We reserve the right to amend this Policy from time to time without notice in order to be consistent with Data Protection Law requirements. Where we do make significant changes to this Policy, we will take appropriate steps to bring those changes to your attention.