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About IDR

At IDR, we reimagine market research and expert networks by combining firsthand access to over one million vetted experts with exceptional client service. We deliver insights at speed and fair value, challenging outdated industry standards along the way.

Our Story

IDR co-founders Alejandro Aivar and Ali Afzal met in New York while leading client service teams. Their hands-on experience gave them a clear understanding of the recurring problems many clients face.

Time and again, they saw expert networks hindered by rigid subscriptions, inflated pricing, and inconsistent service. They realized the model didn't need reinventing, just rethinking.

Fueled by this insight, they founded IDR to deliver expert insights the way they should be: flexible, fast, and affordable. Five years later, IDR has grown into a team of 250+ employees across seven global offices, providing unique insights at speed, pricing that consistently outperforms legacy networks, and unparalleled client service every time.

IDR team working in office

2020

Year founded

2500+

Projects annually

1 Million+

Vetted experts

250+

Global employees

The IDR Difference

Custom Recruitment

IDR identifies and engages new subject-matter experts for niche project requests, on demand.

Accurate Estimates

Conservative and realistic projections, backed by historical data.

Flexible Pricing

Project-based or subscription. Choose what suits you.

Fresh Perspectives

Fresher experts, minimal duplication, and no recycled thinking.

Efficient Model

Built for flexibility and efficiency, with more analysts on projects than industry norms.

Client-First Philosophy

A true extension of your team, from ideation to execution.

Our Values

Our Values

Diligence

We are relentless in our pursuit of quality and detail.

Respect

We treat every client, expert, and colleague with fairness and consideration, valuing every voice and perspective.

Integrity

We lead with transparency, honesty, and accountability.

Vision

We think ahead, anticipating both challenges and opportunities.

Excellence

We strive for the highest standards of performance to achieve outstanding results.

Leadership Team

Alejandro Aivar, Partner & Managing Director

Alejandro Aivar

Partner & Managing Director

Ali Afzal, Partner & Managing Director

Ali Afzal

Partner & Managing Director

David Vo, Chief Operating Officer

David Vo

Chief Operating Officer

Daniel Khomenko, Head of Operations

Daniel Khomenko

Head of Operations

Amit Anand, Head of Product Engineering

Amit Anand

Head of Product Engineering

Sushant Pednekar, General Counsel

Sushant Pednekar

General Counsel

Michael Blackburn, Head of Compliance

Michael Blackburn

Head of Compliance

David Penhearow, Head of Client Services & Strategic Projects

David Penhearow

Head of Client Services & Strategic Projects

Giulia Baldi, Principal (EMEA)

Giulia Baldi

Principal (EMEA)

Izzy Nurdin, Commercial Director

Izzy Nurdin

Commercial Director

Zehra Rizvi, Director of Human Resources

Zehra Rizvi

Director of Human Resources

Moneeb Shafi, Director of Finance

Moneeb Shafi

Director of Finance

Marcus Pritchard, Head of Sales (APAC)

Marcus Pritchard

Head of Sales (APAC)

Matt Ruppe, Director of Client Development

Matt Ruppe

Director of Client Development

Scott Baker, Head of Growth & Client Partnerships

Scott Baker

Head of Growth & Client Partnerships

Urooj Tarar, Expert Relations Manager

Urooj Tarar

Expert Relations Manager

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