Case Study - Exploring Marketing and Advertising Agencies: Usecases, Features, and Pricing Insights

Overview

Our client sought to gain a comprehensive understanding of the marketing and advertising landscape within Thailand. Specifically, the focus was on unveiling the use cases, feature requirements, and the intricate pricing and packaging models adopted by marketing and advertising agencies in the region. The primary criteria for expert recruitment were individuals with substantial experience in procuring advertisements on social media platforms and an extensive track record in marketing to audiences both within and beyond the United States market.

What we did

In response to this multifaceted objective, we embarked on a strategic endeavor. Our approach involved the detailed identification and recruitment of marketing experts situated in Thailand. These experts, carefully selected for their depth of knowledge and experience, were proficient in shedding light on a spectrum of essential topics.

This encompassed elucidating the precise use cases for marketing and advertising strategies, discerning the pivotal factors influencing purchasing decisions, unraveling the intricacies of vendor selection processes, and delineating the preferences regarding pricing structures within the industry.

Outcome

The culmination of this research initiative proved instrumental for our client. The insights gleaned from these expert voices resonated strongly within the study, enabling the client to bring it to a successful conclusion. With the valuable contributions from marketing experts situated in Thailand, our client now possesses a nuanced understanding of the advertising and marketing landscape within the region. They are better equipped to address pivotal considerations, such as marketing strategies, re-engagement methodologies, and the selection of platforms, all of which play a vital role in shaping the future of their marketing and advertising endeavors.

Experts engaged (sample)