Case Study - Decision-making in Digital Marketing Strategies and Live Video Adoption
The primary aim of this study was to delve into the intricate factors that influence the decision-making process regarding marketing strategies and the adoption of emerging digital platforms.
- Client
- video advertising provider
- Year
- Industry
- Marketing and Advertising
- Region
- AMERICAS
Overview
In response to the ever-evolving landscape of marketing and advertising, a real-time video advertising and live video marketing solution provider embarked on a research endeavor. The primary aim of this study was to delve into the intricate factors that influence the decision-making process regarding marketing strategies and the adoption of emerging digital platforms. A specific spotlight was cast on understanding the motivations behind a company's choice to embrace diverse modes of digital marketing, with a particular emphasis on the burgeoning realm of live streams.
What we did
To address this multifaceted objective, we composed an intricate and comprehensive approach. Our engagement with this study encompassed the participation of over 30 carefully selected respondents, each of whom had undergone a stringent screening process to ensure their alignment with the study's focus.
Outcome
The culmination of this research initiative bore fruit in the form of a highly satisfied and informed clientele. The insights gleaned from these seasoned experts have been instrumental in guiding strategic decision-making for the upcoming year. Our client's belief in the invaluable nature of this information underscores its pivotal role in shaping the company's marketing strategies, platform adoption, and allocation of marketing budget. This, in turn, equips the client to navigate the ever-shifting terrain of the marketing industry with a comprehensive understanding of the factors that influence decision-making in this dynamic landscape.
Experts engaged (sample)
- Group Director, Digital Content, Shopper Strategy & Insights. UX Design at a multinational consumer goods and personal care company
- Head of Product and Global Marketing. at a globally recognized American multinational corporation for footwear
- Global Marketing Manager. at a British multinational consumer goods company
- Vice President, Commercial Marketing. at a prominent telecommunications company in the United States
- Marketing and Advertising
- Video
- AMERICAS