Case Study - Energy Savings for Established Businesses

Overview

A forward-thinking electricity service provider recognized the need for an insightful market research initiative focused on energy savings within the business sector. The study was designed to specifically target businesses with a minimum operational history of two years and a commitment to maintaining their current locations for an additional two years. The overarching objective was to gather valuable insights that would not only enhance the provider's ability to serve its customers effectively but also promote and support energy-saving practices in the business community. The research was concentrated on engaging with small to medium-sized businesses operating in the grocery/supermarket, local deli/bodega, and hotel industries. These establishments were identified as having cooking and kitchen equipment on-site and held responsibility for heating, cooling, and kitchen/cooking equipment, making them integral to the study's focus.

What we did

In pursuit of this multifaceted research objective, we executed a meticulously curated methodology. This approach involved the recruitment of a diverse and representative mix of respondents, expertly selected to participate in various focus groups.

Outcome

The outcome of this research endeavor proved to be of substantial benefit to the electricity service provider. The valuable insights garnered were strategically utilized in the relaunch of their rebate program, ultimately providing critical support to organizations in optimizing their energy consumption practices. This strategic implementation, informed by the research, underscored the provider's commitment to facilitating energy efficiency and reinforcing its role as a supportive partner to businesses in their pursuit of sustainable and cost-effective energy solutions.

Experts engaged (sample)