Case Study - Evolving Definitions of Meals in American Culture: Insights from Culinary Experts

In response to the ever-evolving culinary landscape in the United States, our client embarked on a research endeavor with a specific and multi-faceted purpose.

Client
consulting firm
Year
Industry
Food and Beverage
Region
AMERICAS

Overview

In response to the ever-evolving culinary landscape in the United States, our client embarked on a research endeavor with a specific and multi-faceted purpose.

The primary objective was to gain a comprehensive understanding of the definition of meals and how they have evolved over time to reach their current state. This exploration encompassed not only where meals originated but also how they have transformed and adapted over the years.

The client sought insights into the multifaceted factors that have fueled this evolution. This included understanding the societal changes and influences, such as the shift of mothers entering the workforce, which, in turn, led to the development of convenient frozen meal options and other meal-related transformations.

What we did

To address this complex set of objectives, we leveraged our extensive research capabilities. Our team identified and engaged with the foremost authorities and experts in the realms of culinary arts and cultural influences on food. We facilitated in-depth consultations with these experts on behalf of the client.

Outcome

The culmination of this research initiative delivered a treasure trove of insights to our client. By engaging with some of the most renowned and influential figures in the field of culinary arts and culture, our client gained access to a wealth of perspectives on the historical evolution of food in the United States.

These influential experts not only provided a comprehensive view of where meals originated and how they have evolved but also shed light on the profound societal and cultural forces that have shaped the American culinary landscape.

Armed with this knowledge, our client now possesses a profound understanding of the history and transformation of food in the United States, providing them with a solid foundation for informed decision-making and strategic planning.

Experts engaged (sample)

  • Historian, American Food History. at the national museum of American history
  • Professor and Chair . of the Department of Nutrition, Food Studies and Public Health at a prominent university
  • Food and Beverage
  • AMERICAS

More case studies for Food and Beverage industry

Analyzing the European Plant-Based Beverage Market: Best Practices Across the Value Chain

The primary aim was to gain a comprehensive understanding of the intricate market dynamics, with a specific focus on key players operating within this burgeoning sector.

Read more

Market Trends and Customer Preferences in the Malaysian Food and Beverage Industry

The primary objectives of this study were twofold: firstly, to evaluate the key market trends currently shaping the industry, and secondly, to delve into the intricacies of customer preferences, purchase processes, and selection criteria.

Read more

More case studies for AMERICAS region

Decision-making in Digital Marketing Strategies and Live Video Adoption

The primary aim of this study was to delve into the intricate factors that influence the decision-making process regarding marketing strategies and the adoption of emerging digital platforms.

Read more

Automotive Sales Software Purchase Process

The goal was to facilitate a series of in-depth interviews with a total of 24 automotive industry executives

Read more

Canavan Diseases and Leukodystrophies

A gene therapy/biotechnological company researched to gain a better understanding of the current state of knowledge and practice in the field of Canavan Diseases and leukodystrophies, with a special focus on pediatric cases.

Read more

Energy Savings for Established Businesses

Insightful market research initiative focused on energy savings within the business sector

Read more

Polymer Processing and Packaging Equipment Market

The objective was to glean insights from industry experts, specifically in the realm of channel dynamics, industry prerequisites, and the driving forces behind demand.

Read more

Profit Recovery in Maritime Logistics: A Strategic Perspective

The purpose of this project was a comprehensive exploration of the intricate dynamics that govern the distribution strategies employed by airlines.

Read more

Enhanced Asset value for Pension Funds Class Action

A strategic endeavor to craft a low-risk strategy geared towards a substantial enhancement in the asset value derived from securities class actions, particularly in the context of pension funds.

Read more

Machine learning models within large organizations

A multinational technology company comissioned a study on understating and managing machine learning models within large organisations

Read more

We would love to hear from you

Our offices

  • New York (HQ)
    66 Hudson Blvd E
    (Spiral Building),24th Floor
    New York, NY 10001
    +1 (347) 297 5581
  • London
    Level 30, The Leadenhall Building
    122 Leadenhall Street
    City of London, EC3V 4AB
  • Singapore
    23 New Industrial Road #04-09
    Solstice Business Center
    Singapore, 536209
  • Puerto Rico
    1225 Avenida Juan Ponce de León
    PH - 1475
    San Juan, Puerto Rico 00907
  • Islamabad
    Plot Number 18-C Kaghan Road,
    F-8 Markaz Islamabad, 44000
  • Lahore
    7th Floor; Office 4-A 75/76 D-1,
    Main Boulevard, Gulberg III
    Lahore, 40050