Case Study - Analyzing the European Plant-Based Beverage Market: Best Practices Across the Value Chain

The primary aim was to gain a comprehensive understanding of the intricate market dynamics, with a specific focus on key players operating within this burgeoning sector.

Client
confidential
Year
Industry
Food and Beverage
Region
EMEA

Overview

In response to the dynamic and rapidly evolving plant-based beverages market in Europe, our client embarked on a research project with a twofold purpose.

The primary aim was to gain a comprehensive understanding of the intricate market dynamics, with a specific focus on key players operating within this burgeoning sector.

Secondly, the objective was to extract valuable insights into the best practices employed by these industry leaders across the entire value chain. This encompassed various aspects, including sourcing, packaging, manufacturing, logistics, and more.

What we did

To address these multifaceted objectives effectively, we executed a thorough approach. We commenced by identifying and engaging with key manufacturers of plant-based beverages in Europe, ensuring that we reached out to individuals positioned in pivotal roles within the supply chain, procurement, and sales domains. These subject matter experts were chosen for their deep knowledge and hands-on experience in the industry.

Outcome

The culmination of this research initiative yielded a wealth of invaluable insights for our client. By engaging with these industry insiders, our client was able to gain a comprehensive understanding of the European plant-based beverages market landscape.

Additionally, our experts shed light on the strategic practices employed by industry leaders along the entire value chain, allowing our client to identify key players and best practices that can guide their strategic decision-making.

This holistic perspective equips our client with the knowledge needed to navigate the intricacies of the European plant-based beverages market, make informed decisions, and stay competitive in this rapidly evolving and innovative industry.

Experts engaged (sample)

  • International Buying Manager. at a global discount supermarket chain
  • Director, Sales. at a global discount supermarket chain
  • Food and Beverage
  • EMEA

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