The pressure for speed in market research and decision-making has never been greater, but is faster always better?
Date
Wednesday, July 15, 2026
Time
09:00 EDT
30 minutes
Online
Recorded webinar
In an era of instant access, accelerated business cycles and increasing reliance on technology-enabled insights, clients expect research to be faster, broader and more detailed than ever before. At the same time, demand is growing for direct access to specialist expertise and decision-critical insight. But what are the trade-offs?
Watch the webinar recording to discover how the industry can balance speed with quality, navigate the unintended consequences of technology-driven expectations and protect the integrity of insights and the value of human expertise, without compromising impact or pace.
If you'd prefer a quick read, we've also published a blog highlighting five key takeaways from the webinar. You can find it here.
What do clients want now? And what do they need?
Can the industry always deliver speed, scale and quality simultaneously? How?
What role should technology vs. human expertise play, and how does the interplay work at its best?
Are standards and rigor being challenged, and is that trade-off ever worth it?
What should the future role of research partners look like?
Watch the recording
