Exploring Culinary Evolution Through Expert Insights 

Learn how IDR supported a leading consulting firm in uncovering the societal, cultural, and historical influences shaping the evolution of meals in the United States. 

Overview 

As the culinary landscape in the United States continues to evolve, a prominent consulting firm sought to explore the shifting definitions of meals and the factors driving these changes. 

The study aimed to examine how meals have transformed over time, tracing their origins and evolution while uncovering the societal and cultural forces that have shaped these changes. Particular attention was given to pivotal moments in history, such as the rise of convenience foods in response to the growing number of women entering the workforce. 

To achieve these objectives, the client partnered with IDR to engage thought leaders and culinary experts with a deep understanding of American food culture. 

What We Did 

• Custom Recruitment: Identified and engaged renowned experts in culinary history, cultural influences on food, and nutrition studies. 
• Expert Consultations: Facilitated in-depth discussions with leading historians and academics to uncover the historical, societal, and cultural drivers of culinary evolution. 
• Tailored Insights: Delivered nuanced perspectives that addressed the multifaceted objectives of the research, ensuring a comprehensive understanding of the topic. 

Outcome 

By collaborating with IDR, the client gained valuable insights into the history and transformation of meals in American culture. 

The carefully curated expert perspectives, including some of the most renowned and influential figures in the culinary arts and culture, illuminated how societal shifts, such as the rise of convenience foods and changing family dynamics, have shaped how Americans define and experience meals. 

Armed with this knowledge, the client is now equipped to provide informed recommendations and strategic advice to their stakeholders, grounded in a thorough understanding of the cultural and historical influences on the American culinary landscape.