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Case Studies

Analyzing the European Plant-Based Beverage Market

Client

Multinational Corporation

Industry

Food & Beverage

Year

2025

Region

EMEA

Analyzing the European Plant-Based Beverage Market

Uncovering Best Practices Across the Value Chain

Learn how IDR helped a client gain a comprehensive understanding of the European plant-based beverage market by engaging industry experts and uncovering key practices along the value chain.

Overview

As the European plant-based beverage market continues to grow rapidly, our client initiated a qualitative research project to gain a deeper understanding of this dynamic sector.

The study aimed to achieve two key objectives:

  1. Analyze market dynamics with a focus on identifying and understanding key players in the sector.
  2. Extract actionable insights into best practices across the value chain, including sourcing, packaging, manufacturing, and logistics.

The client turned to IDR for expert recruitment and support to meet these objectives.

What We Did

  • Custom Recruitment: Identified and engaged key manufacturers and industry leaders in the European plant-based beverage market, targeting roles across supply chain, procurement, and sales.
  • Tailored Expertise: Recruited subject-matter experts with deep industry knowledge and hands-on experience, ensuring insights aligned with the client’s objectives.
  • Holistic Approach: Facilitated in-depth interviews to cover multiple value chain aspects, from sourcing and packaging to logistics and sales strategies.

Outcome

By collaborating with IDR, the client gained a comprehensive understanding of the European plant-based beverage market landscape.

The insights provided by industry insiders illuminated the strategic practices of market leaders across the value chain. These findings enabled the client to identify key players, adopt proven best practices, and make informed decisions to remain competitive in this rapidly evolving sector.

This holistic perspective positioned the client to navigate market complexities, refine their strategy, make informed decisions, and capitalize on emerging opportunities.

Experts Engaged

  • International Buying Manager at a global discount supermarket chain.
  • Director of Sales at a prominent plant-based beverage company.
  • Supply Chain Specialist at a leading European beverage manufacturer.

Read More Case Studies

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