Case Study - Video Advertising Strategies Across Diverse Markets
This research initiative embarked on an insightful exploration of diverse strategies employed in the realm of video advertising across distinct markets.
- Client
- confidential
- Year
- Industry
- Marketing and Advertising
- Region
- EMEA
Overview
The central objective of this research initiative was to embark on an insightful exploration of diverse strategies employed in the realm of video advertising across distinct markets. The overarching goal was to dissect these approaches, emphasizing their intrinsic strengths and weaknesses in alternative forms of media advertising.
What we did
To accomplish this multifaceted objective, we orchestrated a meticulous recruitment strategy. Our approach involved the sourcing of industry leaders occupying esteemed positions such as Heads, Vice Presidents, and Chief Experience Officers (CXOs) within the domains of marketing, digital advertising, and branding.
These individuals represented a spectrum of industry backgrounds, spanning advertising agencies and other sectors. Our invaluable contribution was further highlighted through the orchestration of interviews with these distinguished experts, facilitating an in-depth exploration of their wealth of knowledge.
Outcome
The outcomes of this comprehensive undertaking held substantial significance for our client. The engagement with these seasoned experts offered a gateway to an array of insights and perspectives within the marketing and advertising domain. In particular, the study unveiled perceptions of advertising products in the video advertising space.
This trove of insights now equips our client with the valuable knowledge required to discern the unmet needs of advertisers. It serves as the compass directing the development of ad products and solutions, ensuring that they remain responsive to evolving market dynamics. This strategic positioning will undoubtedly be instrumental in guiding the client's trajectory as they continue to innovate in the field of advertising.
Experts engaged (sample)
- Digital Director. at a prominent multinational advertising and public relations company based in Japan
- Managing Partner, Digital Strategy. at a global media communications and marketing company
- Business Director. at a renowned global advertising, marketing, and public relations agency
- Director, Global Online Marketing. at a well-known meal kit and food delivery service company
- Marketing and Advertising
- EMEA