Case Study - Automotive Sales Software Purchase Process

Overview

In response to the client's quest for comprehensive insights, our mission was to facilitate a series of in-depth interviews with a total of 24 automotive industry executives.

These executives represented various segments within the automotive ecosystem, encompassing both automotive manufacturers and dealerships. The overarching objective was to gain a profound understanding of the intricacies surrounding the purchase process for automated sales and marketing software solutions within this dynamic industry.

What we did

To ensure a holistic perspective, we strategically divided our target pool into two distinct scopes: large dealerships and independent dealerships.

This thoughtful segmentation allowed our client to obtain a comprehensive and well-rounded view of the purchase process. Our approach was not without its challenges, including occasional expert no-shows and rescreening requests. Nevertheless, we remained resilient and focused on delivering a consistent stream of qualified respondents.

The meticulous execution of our approach was instrumental in preserving the high level of quality throughout the engagement.

Outcome

The results of our diligent efforts were met with satisfaction from our client.

The interviews conducted were of exceptional quality, and it is evident that they have made a significant contribution to the client's study. The successful execution of this project underscores the expertise and proficiency of our team, showcasing our ability to meet and surpass all specified criteria and requirements.

This achievement not only reflects our dedication to delivering valuable insights but also reinforces our commitment to excellence in research facilitation.

Experts engaged (sample)